Wednesday 28 January 2015

GOASEAN TV to beam spotlight on tourism


ASEAN tourism ministers at their meeting on Monday welcomed Malaysia’s initiative to establish a homegrown English language ASEAN-focused TV travel channel for all member countries to promote the tourism industry collectively.

GOASEAN will be aired 24/7, on four-hour cycles of six loops, showcasing destinations and tourism products in different concepts and formats to suit a variety of interests, from tourism trivia, travel news and documentaries to travel reality shows, as well as incorporating social media.

From June, GOASEAN will first be aired in Malaysia; by 2016, across the ASEAN region; and by 2017, to a global audience.

Ong Hong Peng, Malaysia's head of NTO, said the broadcasts will be available via platforms such as free-to-air, direct-to-home satellite TV service, and pay TV.

During the meeting, the ministers also endorsed Malaysia’s proposal for ASEAN NTOs to work closely with industry players in the region to create more ASEAN tourism packages online for promotion within South-east Asia and globally via the ASEAN tourism website.

Ong said: “Both initiatives are in line with ASEAN Tourism Strategic Plan to promote ASEAN as a single tourism destination.”
-TTG Asia.

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