Tuesday 9 September 2014

Kedah establishes tourism board to lead international promotions


The Kedah state government is setting up a state tourism board to spearhead domestic and international promotional activities, and the search for a suitable candidate to head it is on now.

“Kedah is rich in history, culture and nature. We have a lot of products, but nobody knows about it,” said Mohd Rawi Abdul Hamid, executive councillor and State Tourism Council chairman, Kedah.

He shared that the leader for the new tourism board is likely to be selected within a month or two, and will ideally come with tourism industry knowledge, but from the private sector.

Pishol Ishak, immediate past chairman, Malaysian Association of Tour and Travel Agents Kedah Chapter, said: “It is high time Kedah set up a state tourism board so we are on a par with domestic and regional destinations in attracting tourists. Industry players will be able to work with the board to meet common objectives and goals.”

Anthony Wong, group managing director of Asian Overland Services Tours & Travel, said the board should also look at promoting Langkawi as it falls under the state of Kedah.

He said: “Langkawi has to be integrated into the tourism plans for the state. The board will also have to do a product audit to know what is there, what products have to be further upgraded and exposed more.” 
-TTG Asia.

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